Young consumers’ cool gaze on luxury hotels: Comparative analysis using SEM and fsQCA

Yue Yin, Xiaoxiao Fu, Yang Zhang, Timothy Lee, Zhixuan Li, Jin-Feng Tao, Lu Liang, Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macao SAR, Rosen College of Hospitality Management, University of Central Florida, United States, Swiss Hotel Management School, School of Tourism and Hospitality, University of Johannesburg, South Africa, Faculty of International Tourism and Management, City University of Macau, Macao SAR

Tourism and Hospitality Research

Published online on March 06, 2026

Abstract

Tourism and Hospitality Research, Ahead of Print.
Employing social identity theory, tourist gaze theory, and experiential marketing, this research explores the concept of coolness in luxury hotels as gazed by Chinese Generation Z consumers. Utilizes PLS-SME and fsQCA analysis, this study constructs and ...