Trusting ChatGPT Usage in Personalized Travel Planning: The Moderating Role of Privacy and Data Security

Mohamed Abou-ShoukCollege of Arts, Sciences and Information technology, University of Al Dhaid, Faculty of Tourism and Hotels, Fayoum University, Ahmed Mohamed ElbazCollege of Economics and Business Administration, University of Technology and Applied Sciences- Salalah, University of Sadat City, Faculty of Tourism and Hotels, Saleh Muhammad Zeki Mahmood Al-LeheabiCollege of Arts, University of Sharjah, University of Al Dhaid, Department of History and Islamic Civilization, EmadEddin AbuElEnainCollege of Arts, Sciences and Information Technology, Department of History - Tourism Guidance, University of Khorfakkan, Maha Misbah ShabanaFaculty of Commerce, Damietta University

Tourism and Hospitality Research

Published online on December 24, 2024

Abstract

Tourism and Hospitality Research, Ahead of Print.
ChatGPT has become one source of personalized recommendations used by travelers in travel planning contexts. This research aims to examine the ChatGPT usage dimensions and its impact on travelers’ level of trust in ChatGPT recommendations and their ...