The role of mortality salience in tourism marketing messages during a global health crisis
Tourism and Hospitality Research
Published online on January 08, 2025
Abstract
Tourism and Hospitality Research, Ahead of Print.
Terror Management Theory suggests that health messages can trigger mortality thoughts, influencing consumer behavior. Two studies were conducted to explore this mortality salience effect in the context of travel marketing during a pandemic. Findings from ...
Terror Management Theory suggests that health messages can trigger mortality thoughts, influencing consumer behavior. Two studies were conducted to explore this mortality salience effect in the context of travel marketing during a pandemic. Findings from ...