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People, Platforms, and Places: The Conditional Effects of Psychological Distances on Livestream Viewership

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Social Science Computer Review

Published online on

Abstract

Social Science Computer Review, Volume 44, Issue 2, Page 330-350, April 2026.
Reducing the social distance between livestreamers and viewers is known to enhance viewership as well as generate desirable psychosocial and economic outcomes. However, apart from the social dimension, scholars have not explored other distance dimensions ...