A Dual-Role Trust Model for Social Media Influencers: The Paradox of Perceived Friendship
Social Science Computer Review
Published online on December 24, 2024
Abstract
Social Science Computer Review, Volume 44, Issue 2, Page 351-374, April 2026.
As companies come to appreciate social media’s economic advantages, it has transformed into a dichotomous social-commercial landscape. In this specific situation, followers evaluate social media influencers that play both the friend and marketer roles in ...
As companies come to appreciate social media’s economic advantages, it has transformed into a dichotomous social-commercial landscape. In this specific situation, followers evaluate social media influencers that play both the friend and marketer roles in ...