Testing Motivation-Based vs. Social Exchange Communication Strategies in Email Survey Recruitment
Social Science Computer Review
Published online on December 18, 2024
Abstract
Social Science Computer Review, Volume 44, Issue 2, Page 231-244, April 2026.
Despite well-documented challenges, researchers across the social sciences continue to rely on email to recruit research participants. However, few studies examine how different communication strategies impact email open and conversion rates, especially ...
Despite well-documented challenges, researchers across the social sciences continue to rely on email to recruit research participants. However, few studies examine how different communication strategies impact email open and conversion rates, especially ...