Unveiling the Making of Trending Topics on a Digital Platform: A Research Note on Chinese Sina Weibo

Xiaoyan Liu, Jiarui Zhao, Zhiyao Li, Dan Wang, Anfan Chen, School of Languages and Communication Studies, Beijing Jiaotong University, Guangming School of Journalism and Communication, China University of Political Science and Law, Guangming Daily, School of Communication, Hong Kong Baptist University, Hong Kong

Social Science Computer Review

Published online on March 11, 2025

Abstract

Social Science Computer Review, Volume 44, Issue 2, Page 259-270, April 2026.
Understanding the dynamics and duration of trending topics on digital platforms has been deemed a crucial issue of research in computer-mediated communication. Employing event history analysis (EHA), this study attempts to examine the antecedents of the ...