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Masculinity Perceptions and Hostile Sexism Shape Evaluations of Plant-Based Meat Alternatives

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Social Psychological and Personality Science

Published online on

Abstract

Social Psychological and Personality Science, Ahead of Print.
Plant-based meat alternatives could play an important role in reducing global meat consumption. We argue, however, that psychological obstacles related to masculinity perceptions and sexist beliefs may hinder the acceptance of meat alternatives. Across ...