What Causes What: Causal Directionality Moderates Evaluative Conditioning Effects
Social Psychological and Personality Science
Published online on March 07, 2026
Abstract
Social Psychological and Personality Science, Ahead of Print.
Past research showed that Evaluative Conditioning (EC) effects are shaped by the framing of the relationship between conditioned stimuli (CS) and unconditioned stimuli (US). We tested if causal directionality—whether the CS causes the US or the US causes ...
Past research showed that Evaluative Conditioning (EC) effects are shaped by the framing of the relationship between conditioned stimuli (CS) and unconditioned stimuli (US). We tested if causal directionality—whether the CS causes the US or the US causes ...