Should We Retire the Concept of Source Credibility? An Experimental Exploration of When Credibility Is (and Is Not) Useful
Science Communication: Linking Theory and Practice
Published online on April 21, 2025
Abstract
Science Communication, Volume 48, Issue 4, Page 626-647, August 2026.
Perceived source credibility is fundamental to effective science communication. Recent years, however, have seen science become polarized and expert authority erode, complicating the notion that credibility equals persuasion. Two experiments address this ...
Perceived source credibility is fundamental to effective science communication. Recent years, however, have seen science become polarized and expert authority erode, complicating the notion that credibility equals persuasion. Two experiments address this ...