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Increasing the Effectiveness of Job Advertisements: How the Use of Imagery Language Impacts Perceived Organizational Attractiveness

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Review of Public Personnel Administration: The Journal of Public Human Resource Management

Published online on

Abstract

Review of Public Personnel Administration, Volume 46, Issue 2, Page 323-344, June 2026.
Although effective job advertisements play a critical role in generating sufficient interest in potential applicants to actively pursue further relations with a public organization, insights on how such job advertisements need to be formulated in order to ...