“I Believe in Santa Claus” and Ozempic: A Foucauldian Discourse Analysis of Holiday Health Advertising
Published online on June 19, 2025
Abstract
Qualitative Health Research, Ahead of Print.
This study examines the weight-related discourses in holiday advertising for Ozempic, a prescription drug originally developed for diabetes management but now widely marketed for weight loss. Sponsored Facebook advertisements for Ozempic were collected ...
This study examines the weight-related discourses in holiday advertising for Ozempic, a prescription drug originally developed for diabetes management but now widely marketed for weight loss. Sponsored Facebook advertisements for Ozempic were collected ...