The integration of artificial intelligence in public relations practice in the UAE: Analyzing opportunities and challenges through the AMO theory framework
Published online on July 09, 2025
Abstract
Public Relations Inquiry, Volume 15, Issue 1, Page 53-73, January 2026.
The integration of artificial intelligence (AI) into public relations (PR) is transforming traditional communication strategies by enhancing content creation, audience engagement, and data-informed decision-making. Despite its potential, AI adoption in PR ...
The integration of artificial intelligence (AI) into public relations (PR) is transforming traditional communication strategies by enhancing content creation, audience engagement, and data-informed decision-making. Despite its potential, AI adoption in PR ...