Ethnoscapes, finanscapes and mediascapes: Global cultural flow theory in the Latin American public relations industry between the 1990s and 2000s
Published online on December 20, 2025
Abstract
Public Relations Inquiry, Ahead of Print.
This study analyzes the reasons that drove several multinational public relations agencies to set foot in different financial cities within Latin America between the 1990s and 2000s. During this period of time, countries like Argentina, Brazil, Chile, and ...
This study analyzes the reasons that drove several multinational public relations agencies to set foot in different financial cities within Latin America between the 1990s and 2000s. During this period of time, countries like Argentina, Brazil, Chile, and ...