Linguistic resistance and power in Indian political public relations practice: A video-ethnographic study

Mark Rasquinha, Helen Sissons, Department of Marketing, Management and Law, The University of Waikato, New Zealand, School of Communication Studies, Auckland University of Technology , New Zealand

Public Relations Inquiry

Published online on December 30, 2025

Abstract

Public Relations Inquiry, Volume 15, Issue 2, Page 225-244, May 2026.
India’s multilingual landscape presents political public relations (PPR) practitioners with both strategic opportunities and communicative challenges. Campaigns often rely on Hindi and English, but regional languages such as Kannada and Tamil are also ...