Rethinking Focus Groups: Inherent Issues and How to Measure Them
Proceedings of the Human Factors and Ergonomics Society Annual Meeting
Published online on July 23, 2025
Abstract
Proceedings of the Human Factors and Ergonomics Society Annual Meeting, Volume 69, Issue 1, Page 124-129, September 2025.
Focus Groups are often prone to adverse group effects, such as conformity and dominance bias, that negatively affect the data collection process. In this study, we introduced an alternative approach—Anchored Positional Responding—that adopts an anchoring ...
Focus Groups are often prone to adverse group effects, such as conformity and dominance bias, that negatively affect the data collection process. In this study, we introduced an alternative approach—Anchored Positional Responding—that adopts an anchoring ...