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Sustaining Unsustainability: The Legitimation Paradox of Unsustainable Companies

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Organization & Environment

Published online on

Abstract

Organization & Environment, Volume 39, Issue 2, Page 161-180, June 2026.
Companies with inherently unsustainable business models and high public salience face a paradox, as they need to construct themselves as desirable and appropriate organizations to maintain their license to operate, while at the same time profiting from ...