“GOD IS MY SPONSORED AD!! MY ALGORITHM!”: The spiritual algorithmic imaginary and Christian TikTok
Published online on January 29, 2025
Abstract
New Media & Society, Volume 28, Issue 4, Page 1811-1827, April 2026.
This article employs Critical Technocultural Discourse Analysis (CTDA) to analyze the affective public surrounding the hashtag #christiantiktok. We find that “Christian TikTok” discursively negotiates the unpredictable visibility affordances of TikTok’s ...
This article employs Critical Technocultural Discourse Analysis (CTDA) to analyze the affective public surrounding the hashtag #christiantiktok. We find that “Christian TikTok” discursively negotiates the unpredictable visibility affordances of TikTok’s ...