Building intimacy with fans: A comparative study of self-presentation strategies of crowdfunded musicians on Patreon and YouTube
Published online on April 29, 2026
Abstract
New Media & Society, Ahead of Print.
This study explores how music content creators and musicians negotiate their online identities across Patreon and YouTube to cultivate digital intimacy. We conducted a comparative analysis of the self-presentation tactics employed by the top 20 music ...
This study explores how music content creators and musicians negotiate their online identities across Patreon and YouTube to cultivate digital intimacy. We conducted a comparative analysis of the self-presentation tactics employed by the top 20 music ...