Revisiting opinion leadership in the digital realm: Social media influencers as proximal mass opinion leaders
Published online on April 30, 2025
Abstract
New Media & Society, Volume 28, Issue 6, Page 2341-2359, June 2026.
Social media influencers (SMIs) are ordinary people who rise to fame via social media. These individuals have repeatedly been labeled as opinion leaders, but often without in-depth theoretical reflection. We fill this gap by introducing a novel typology ...
Social media influencers (SMIs) are ordinary people who rise to fame via social media. These individuals have repeatedly been labeled as opinion leaders, but often without in-depth theoretical reflection. We fill this gap by introducing a novel typology ...