On optimization: Cultural labor in platform capitalism
Published online on May 15, 2025
Abstract
New Media & Society, Ahead of Print.
To labor in platform capitalism is to optimize. Based on 66 semi-structured interviews conducted over 8 years with data scientists, software engineers, and content creators at BuzzFeed and Upworthy, this article conceptualizes optimization as a mode of ...
To labor in platform capitalism is to optimize. Based on 66 semi-structured interviews conducted over 8 years with data scientists, software engineers, and content creators at BuzzFeed and Upworthy, this article conceptualizes optimization as a mode of ...