MetaTOC stay on top of your field, easily

The sound of silence: Chinese Deaf creators’ self-presentation, labour practices and the visibility paradox on Douyin

,

New Media & Society

Published online on

Abstract

New Media & Society, Volume 28, Issue 6, Page 2652-2672, June 2026.
Self-media entrepreneurs from marginalised communities face unique challenges in the rapidly evolving global creative industries. This study examines the lived experiences of Deaf creators on Douyin, China’s leading short-video platform, highlighting how ...