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Riding the short video wave: Sense of agency in motion among young users on Douyin

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New Media & Society

Published online on

Abstract

New Media & Society, Ahead of Print.
This study examines how youngDouyinusers navigate algorithm-driven short video platforms, emphasizing their sense of agency (SoA) in shaping engagement strategies. Based on in-depth interviews with 25 users, we identified four engagement statuses—High ...