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The platformization of emotions: Managing affective labor in platform-mediated game work

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New Media & Society

Published online on

Abstract

New Media & Society, Ahead of Print.
This study examines the management of affective labor on E-Pal, a US-based gaming freelancer platform where gig workers provide companionship and intimacy to clients during gaming. Based on interviews with 27 workers, the research reveals that E-Pal ...