The platformization of emotions: Managing affective labor in platform-mediated game work
Published online on May 20, 2025
Abstract
New Media & Society, Volume 28, Issue 6, Page 2760-2778, June 2026.
This study examines the management of affective labor on E-Pal, a US-based gaming freelancer platform where gig workers provide companionship and intimacy to clients during gaming. Based on interviews with 27 workers, the research reveals that E-Pal ...
This study examines the management of affective labor on E-Pal, a US-based gaming freelancer platform where gig workers provide companionship and intimacy to clients during gaming. Based on interviews with 27 workers, the research reveals that E-Pal ...