‘It speaks to me in brain rot’: Theorising ‘brain rot’ as a genre of participation among teenagers
Published online on June 26, 2025
Abstract
New Media & Society, Ahead of Print.
In 2024, Oxford University Press made ‘brain rot’ – a piece of teenage slang found primarily on the popular video sharing application TikTok – itsword of the year. This announcement was received by a public discourse of media panic wherein ‘brain rot’ ...
In 2024, Oxford University Press made ‘brain rot’ – a piece of teenage slang found primarily on the popular video sharing application TikTok – itsword of the year. This announcement was received by a public discourse of media panic wherein ‘brain rot’ ...