Parents’ individual and social coping with personalized social media advertising targeting children: The role of threat appraisal and self-efficacy
Published online on July 21, 2025
Abstract
New Media & Society, Ahead of Print.
This study examines how threat appraisal and self-efficacy affect parents’ coping with personalized social media advertising (PSMA) targeting children. A survey of 576 parents of young social media users aged 10 to 17 in Australia reveals that parents are ...
This study examines how threat appraisal and self-efficacy affect parents’ coping with personalized social media advertising (PSMA) targeting children. A survey of 576 parents of young social media users aged 10 to 17 in Australia reveals that parents are ...