Tailored messages or one-size-fits-all communication? A comparative analysis of United States public diplomacy on Twitter
Published online on September 25, 2025
Abstract
New Media & Society, Ahead of Print.
The transnationalization of political issues has led to a greater need for multinational solutions and has increased the relevance of public diplomacy (PD). Although scholars have identified different approaches to digital PD, comparative research is ...
The transnationalization of political issues has led to a greater need for multinational solutions and has increased the relevance of public diplomacy (PD). Although scholars have identified different approaches to digital PD, comparative research is ...