Me, myself, and the influencer: Examining how parasocial interaction and self-congruence with social media influencers affects news media trust
Published online on October 06, 2025
Abstract
New Media & Society, Ahead of Print.
Social media influencers (SMIs) develop unique relationships with their followers, including high levels of trust and credibility. This study examined how these influencer–follower relationships affect news media trust with a focus on actual self-...
Social media influencers (SMIs) develop unique relationships with their followers, including high levels of trust and credibility. This study examined how these influencer–follower relationships affect news media trust with a focus on actual self-...