Affect and prediction in short-video social media recommendation algorithm: TikTok and the missing half-second
Published online on October 29, 2025
Abstract
New Media & Society, Ahead of Print.
This article examines the relationship between prediction and serendipity in the short-video social media platform TikTok, analyzing its recommendation algorithm through the lenses of affective and pragmatic turns in cognitive science. By looking at ...
This article examines the relationship between prediction and serendipity in the short-video social media platform TikTok, analyzing its recommendation algorithm through the lenses of affective and pragmatic turns in cognitive science. By looking at ...