‘Influence’ in the (post-)digital age: Girls’ experiences of online influencer culture
Published online on November 29, 2025
Abstract
New Media & Society, Ahead of Print.
This paper examines how girls aged 9–15 engage with online influencer culture, focusing on interplays between digital and non-digital normative ecologies. Drawing on school-based workshops, we explore tensions between authenticity, normative ideals and ...
This paper examines how girls aged 9–15 engage with online influencer culture, focusing on interplays between digital and non-digital normative ecologies. Drawing on school-based workshops, we explore tensions between authenticity, normative ideals and ...