At the backstage of feminised content creation: How influencer marketing agencies and their data practices shape social media work
Published online on January 27, 2026
Abstract
New Media & Society, Ahead of Print.
To explore the strengthening role of influencer marketing agencies, this study turns its focus away from creators to the ‘backstage’ of feminised social media work. Using an algorithmic ethnographic approach informed by critical feminist inquiry, this ...
To explore the strengthening role of influencer marketing agencies, this study turns its focus away from creators to the ‘backstage’ of feminised social media work. Using an algorithmic ethnographic approach informed by critical feminist inquiry, this ...