The look of “Aww”: Emotional transcoding in GIF repositories on digital media platforms
Published online on February 03, 2026
Abstract
New Media & Society, Ahead of Print.
While GIFs (Graphics Interchange Format) have been studied as digital communication tools, their repositories – these databases of visual expressions – remain largely unexamined as sites that generate emotional expressions across different modes of ...
While GIFs (Graphics Interchange Format) have been studied as digital communication tools, their repositories – these databases of visual expressions – remain largely unexamined as sites that generate emotional expressions across different modes of ...