Leveling up: How users perceive, understand, and experience gamified elements in dating apps and how it shapes their dating scripts
Published online on February 03, 2026
Abstract
New Media & Society, Ahead of Print.
Dating apps employ gamified structures (e.g., swipes, likes, matches) that reshape dating scripts by blending game-like elements into social interactions. This study explores users’ conceptualization of gamification, its impact on experiences, and dating ...
Dating apps employ gamified structures (e.g., swipes, likes, matches) that reshape dating scripts by blending game-like elements into social interactions. This study explores users’ conceptualization of gamification, its impact on experiences, and dating ...