From clicktivism to outsourced activism: Spectacle, dual outsourcing, and the connective logic in platform philanthropy
Published online on February 03, 2026
Abstract
New Media & Society, Ahead of Print.
In the digital age, philanthropy is increasingly mediated by platform microcelebrities who mobilize audiences for social good. This study examines the novel philanthropic model of YouTube creator Jimmy Donaldson as a case ofoutsourced activism, ...
In the digital age, philanthropy is increasingly mediated by platform microcelebrities who mobilize audiences for social good. This study examines the novel philanthropic model of YouTube creator Jimmy Donaldson as a case ofoutsourced activism, ...