From experimentation to integration: Mapping AI use across European media and communication professionals
Published online on February 11, 2026
Abstract
New Media & Society, Ahead of Print.
This study, one of the first cross-national and cross-professional approaches, maps Artificial Intelligence (AI) adoption and perceptions through a survey of 797 professionals in eight countries (Spain, Italy, France, Portugal, Netherlands, Germany, ...
This study, one of the first cross-national and cross-professional approaches, maps Artificial Intelligence (AI) adoption and perceptions through a survey of 797 professionals in eight countries (Spain, Italy, France, Portugal, Netherlands, Germany, ...