“Your Wrapped doesn’t lie”: Data realism and Spotify’s constructions of music, listening, and listeners in algorithmic recommendation
Published online on February 27, 2026
Abstract
New Media & Society, Ahead of Print.
Spotify Wrapped, the year-end campaign of the world’s biggest music streaming company, is a singularly successful marketing scheme in the context of algorithmic technologies. Presenting individual user data in a design tailored to mobile apps, Wrapped has ...
Spotify Wrapped, the year-end campaign of the world’s biggest music streaming company, is a singularly successful marketing scheme in the context of algorithmic technologies. Presenting individual user data in a design tailored to mobile apps, Wrapped has ...