Affective–discursive ecologies of the far right: Multimodal softening, mobilisation and algorithmic proximity on Instagram
Published online on March 31, 2026
Abstract
New Media & Society, Ahead of Print.
This article examines how far-right communication on Instagram uses positively valenced affect and humour to normalise extremist worldviews. Drawing on research on mainstreaming, memetic communication and affective publics, it conceptualises far-right ...
This article examines how far-right communication on Instagram uses positively valenced affect and humour to normalise extremist worldviews. Drawing on research on mainstreaming, memetic communication and affective publics, it conceptualises far-right ...