Black wife, upgraded life: An examination of the commodification of Black womanhood and racework in interracial relationships on social media
Published online on April 03, 2026
Abstract
New Media & Society, Ahead of Print.
The Black Wife Effect (BWE) trend took TikTok by storm around May 2024, when predominantly white men showcased makeovers attributed to their Black wives. We used a multimodal critical discourse analysis of BWE posts to evaluate how these media construct ...
The Black Wife Effect (BWE) trend took TikTok by storm around May 2024, when predominantly white men showcased makeovers attributed to their Black wives. We used a multimodal critical discourse analysis of BWE posts to evaluate how these media construct ...