Going negative across platforms and time: Assessing the supply and demand of negative campaigning
Published online on April 15, 2026
Abstract
New Media & Society, Ahead of Print.
This study investigates dynamics of negative campaigning by Norwegian political parties on Facebook, Instagram and Twitter from 2013 to 2024. Analysing 89,791 posts from nine major parties, it uses a novel content analysis approach combining Large ...
This study investigates dynamics of negative campaigning by Norwegian political parties on Facebook, Instagram and Twitter from 2013 to 2024. Analysing 89,791 posts from nine major parties, it uses a novel content analysis approach combining Large ...