From For You to the family table: Adolescent consumer learning and reverse socialization on TikTok
Published online on April 29, 2026
Abstract
New Media & Society, Ahead of Print.
This study examines how TikTok functions as an agent of consumer socialization and facilitates intergenerational knowledge exchange within families. Drawing on 20 in-depth interviews with adolescents aged 11–16, the study investigates how they acquire, ...
This study examines how TikTok functions as an agent of consumer socialization and facilitates intergenerational knowledge exchange within families. Drawing on 20 in-depth interviews with adolescents aged 11–16, the study investigates how they acquire, ...