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Some assembly required: Unpacking the content and spread of Wayfair conspiracy theory on Reddit and Twitter

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New Media & Society

Published online on

Abstract

New Media & Society, Ahead of Print.
Wayfair, an American furniture and home goods retailer, garnered sudden attention across social media in 2020, particularly Twitter and Reddit, due to a conspiracy theory linking the company to child trafficking. The short-lived, well-delineated nature of ...