A comparative analysis of online mobilization through slogan specificity: The case of the countermovements to #BlackLivesMatter
Published online on July 02, 2025
Abstract
New Media & Society, Ahead of Print.
This study examines the effect of slogan specificity on the mobilization potential of movements on social media platforms. We argue that specific slogans attract more narrowly defined audiences with consistent interpretations. In contrast, vague slogans ...
This study examines the effect of slogan specificity on the mobilization potential of movements on social media platforms. We argue that specific slogans attract more narrowly defined audiences with consistent interpretations. In contrast, vague slogans ...