Commenters and lurkers: Navigating the two-step flow of communication in online news discourse
Published online on September 06, 2025
Abstract
New Media & Society, Ahead of Print.
This study examines how different opinion formation processes in digital spaces differentially influence commenters, conceptualized as modern opinion leaders, and lurkers, passive observers. Using a 2 (news bias: liberal vs conservative) × 4 (comment bias:...
This study examines how different opinion formation processes in digital spaces differentially influence commenters, conceptualized as modern opinion leaders, and lurkers, passive observers. Using a 2 (news bias: liberal vs conservative) × 4 (comment bias:...