The rise and fall of BeReal: Values of and motivations for (dis)engagement with authenticity-promoting social media
Published online on November 24, 2025
Abstract
New Media & Society, Ahead of Print.
Social media has long facilitated self-presentation, but the tension between authenticity and performativity remains. BeReal, launched in 2020, promised a more ‘authentic’ experience by requiring users to share unedited, real-time images. This study ...
Social media has long facilitated self-presentation, but the tension between authenticity and performativity remains. BeReal, launched in 2020, promised a more ‘authentic’ experience by requiring users to share unedited, real-time images. This study ...