Not the average user: A latent profile analysis of privacy protection appraisals in targeted advertising
Published online on December 02, 2025
Abstract
New Media & Society, Ahead of Print.
Drawing from protection motivation theory (PMT), this study explored subgroups of Internet users based on their patterns of privacy threat and coping appraisals (i.e. perceived severity, perceived vulnerability, perceived benefits, self-efficacy, response ...
Drawing from protection motivation theory (PMT), this study explored subgroups of Internet users based on their patterns of privacy threat and coping appraisals (i.e. perceived severity, perceived vulnerability, perceived benefits, self-efficacy, response ...