Is “Good vibes only” really good? Investigating perceptions of toxic positivity on social media
Published online on December 29, 2025
Abstract
New Media & Society, Ahead of Print.
On social media, posting positive content should generate positive emotions via emotional contagion. Yet, emerging discussions regarding toxic positivity (TP) suggest that positivity can backfire, showing the limits of emotional contagion. Through the ...
On social media, posting positive content should generate positive emotions via emotional contagion. Yet, emerging discussions regarding toxic positivity (TP) suggest that positivity can backfire, showing the limits of emotional contagion. Through the ...