Intergroup contact in virtual reality: The influence of avatar identity, social identity, and contact valence on prejudice
Published online on January 26, 2026
Abstract
New Media & Society, Ahead of Print.
This study employed virtual reality (VR) to examine how avatar embodiment (self vs stranger), virtual human race (ingroup vs outgroup), and contact valence (positive vs negative) influence intergroup attitudes. US participants (N= 262) assigned to ...
This study employed virtual reality (VR) to examine how avatar embodiment (self vs stranger), virtual human race (ingroup vs outgroup), and contact valence (positive vs negative) influence intergroup attitudes. US participants (N= 262) assigned to ...