Negotiating gentleness: Chinese mothers’ affective expression strategies on social media platforms
Published online on March 30, 2026
Abstract
New Media & Society, Ahead of Print.
This study examines how Chinese mothers adjust their affective expressions on social media under the dual influence of algorithmic governance and gendered norms. Based on semi-structured interviews with 21 active yet pre-commercial mothers across Douyin, ...
This study examines how Chinese mothers adjust their affective expressions on social media under the dual influence of algorithmic governance and gendered norms. Based on semi-structured interviews with 21 active yet pre-commercial mothers across Douyin, ...