Communicating across cultures: Military strategies and the use of Islamic expressions in the Arabic IDF’s digital diplomacy on Twitter (X)
Published online on September 11, 2025
Abstract
Media, War & Conflict, Ahead of Print.
This study examines the strategic use of Islamic expressions by Avichay Adraee, the Arabic spokesperson for the Israel Defense Forces (IDF), on Twitter. As a non-Muslim Jewish official, Adraee incorporates Islamic references to engage Arabic-speaking ...
This study examines the strategic use of Islamic expressions by Avichay Adraee, the Arabic spokesperson for the Israel Defense Forces (IDF), on Twitter. As a non-Muslim Jewish official, Adraee incorporates Islamic references to engage Arabic-speaking ...