Weaponizing soft power: The Israeli army’s use of TikTok
Published online on December 08, 2025
Abstract
Media, War & Conflict, Ahead of Print.
This article analyzes how the Israel Defense Forces (IDF) use TikTok’s platform—specific aesthetics, affective dynamics, and algorithmic visibility to construct state legitimacy in the context of ongoing geopolitical conflict. Through content analysis of ...
This article analyzes how the Israel Defense Forces (IDF) use TikTok’s platform—specific aesthetics, affective dynamics, and algorithmic visibility to construct state legitimacy in the context of ongoing geopolitical conflict. Through content analysis of ...